Guccio Gucci, a Man Behind Famous GG.
Guccio Gucci is a truly self made millionaire with
very interesting life history. When the first Gucci leather suitcase was sold,
Gucci was over 40 years old. He, a son of a leather maker, sailed off warm
Florence in his late teens to avoid a fate of his father who worked all his
life making leather suitcases, belts and other accessories. Who would have
known that, 20 years later, Guccio himself would revolutionize the luxury
leather bags industry and solidify name Gucci in fashion
history forever.
When energetic Guccio left Florence, he was looking for
adventure. Best city for excitement was London. In London he got his first job
at the Savoy Hotel. During his 20 year career there he kept many titles. Dish
washer, waiter, bellhop, concierge were among the few. The pinnacle of his
career was an elevator attendant. You may not think of this position
as much, but just to give you an idea, Savoy was the first hotel in the
world to operate electric elevator. This very same hotel was also the first to
install electric lights and telephone prototypes. It was the most central and
luxury hotel in Europe in early 20th century. It was the preferred overnight
spot for all the celebrities and politicians who visited London. So
ambitions Guccio had an honour to give an elevator ride to such
famous people as Claude Monet, Merlin Monroe, Frank Sinatra, Winston Churchill
and countless others. Of course, Guccio, given the frequency of celebrity
encounters, was a true Italian networker. He made connections. He observed and
learned their styles, their clothing, accessories, jewellery, manners and
habits. And then, in 1921, when Gucci was 40 years old, he was let go due
to age that was considered unfit for such an important role as elevator
attendant.
All savings from the years of hotel service
Gucci decided to put towards his own business. He came back to Florence and
surprisingly, his father’s business didn’t seem as boring as before any more.
With highest quality in mind Guccio Gucci starts production of luxury
suitcases bearing the brand name Gucci and symbol GG. Targeting the
richest population of Florence Gucci factory quickly turned into producing
horse harnessing. Horse sports at that time were considered elite, thus only
richest people quickly recognized Gucci brand and with little competition Gucci
factory lifted to the new level.
Gucci factory was inherited by Guccio’s 4 sons
who in tight collaboration ran a business to expansion worldwide. During the
World War II an iconic bamboo purse handle was born. Since war was a tough
time Gucci wanted to create something that resembled humbleness while remaining
in high class. Grace Kelly loved the invention so much that she was literally
paired with the bamboo purse for years.
Gucci was the first Italian company to open a
store in Manhattan in 1953.Guccio suddenly passed away the same year and
his sons continued the family trait and eventually opened a fashion house
under Gucci brand. The last 20 years of the corporation were rather shaky.
Gucci family lost control over the company, one of heirs was brutally murdered
and up until recently company almost lost its glory. And then was Tom Ford and
now Frida Giannini and what we know of Gucci today.
One last fact is worth mentioning. Gucci was
among the first, and today is the oldest Italian fashion company to produce its
own Gucci glasses and
sunglasses collections. Gucci sunglasses are
over 30 years old! No wonder they are so classy and stunning.
http://www.catwalkyourself.com/fashion-biographies/guccio-gucci/
2. The tenses used in article are :
- Simple Past Future
Tense = Himself would revolutionize,
- Simple Past Tenses = He observed and learned their styles, Gucci decided to put towards, He came back, Gucci wanted to create, people quickly recognizedGucci,
- Past Future
Perfect Tense = Who would have known.
- Past Continuous Tense = the corporation wererather shaky, he was looking for adventure.
3. Gerund as an Object = “Targeting the richest population
of Florence Gucci factory.”
change to infinitive = “To target the richest population of
Florence Gucci factory.”
4.The tenses used in article are Possesive pronouns =
”his father’s business didn’t seem as boring as before any more” ,
“his sons continued the family trait
and eventually opened a fashion house under Gucci brand”
